tag:blogger.com,1999:blog-4280685660918852895.post2865917215948455792..comments2023-10-05T06:13:48.018-07:00Comments on Media Studies 102: Effects of Mass Media: Katz - Selectivity of Media by the PowerfulAlenda Changhttp://www.blogger.com/profile/12808749949370769131noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4280685660918852895.post-83452516851126793532012-10-16T07:34:51.359-07:002012-10-16T07:34:51.359-07:00Thanks for posting this, Kay. I just want to empha...Thanks for posting this, Kay. I just want to emphasize that "selectivity" for Katz is a much more empowering criterion (related to the idea of active audience). Your turn to consider media/producer selectivity is important, but he largely uses it to refer to the consumer (not unlike Jenkins's participatory culture).Alenda Changhttps://www.blogger.com/profile/12808749949370769131noreply@blogger.com