Television is by far the most frequent of leisure activities.(173) how the media reflects audience? Kubey and Csikszentmilhalyi, "A Way to Think about Information Reception" and "A Brief Review of Major Findings" introduces what causes TV large number of TV viewers. Television viewing is a passive report feeling more passive and less challenged and alert, while simultaneously concentrating less and using fewer skills, than in almost any other daily activity except resting and "doing nothing."(171) Audiences literally do nothing but watching TV while watching TV. We can consider it as one kind of "hobby", but only for who TV viewers in controlled time.
Heavier use of television viewing is related to slightly more positive experiences with family members.(172) It would be totally different between watching TV when family is gathered and not. There cannot be any conversation when TV is on because it would be so distracted and noisy.
Viewing is often driven by the wish to escape or avoid negative affective states.(172) Heavy viewers also reported feeling significantly more negative affect during the week than did light viewers. It was concluded that television is often used as a substitute for social interaction and to ward off feelings of loneliness.(172) TV viewers feel empty, loneliness, and useless after watching TV because TV have aliveness and laughter of people on TV. Heavier viewing appears to perpetuate itself by causing psychological dependence in those who grow accustomed to having their experience so effortlessly structured. (173) TV watchers also feel exhausted after watching TV even though they did not do the physical activities.
Most everyone will report that at least occasionally they view more television than they had originally intended.(175) Also In writing about theatrical plays and films, for instance, Munsterberg like the uses and gratifications theorists- observed that the audience’s background and previous experience were crucially involved in the press of reception.(178)
It was very interesting to me that there is contrast between movie, TV and when we read. The active audience approach also generally neglects to recognize that relative to print, certain cognitive and affective responses to television and film are much more likely to be uniform as a result of the pictorial nature of these media. (176) TV lacks peoples’ creative power and originality. I have been having this thought since I was young; watching TV makes people less creative. Remember when Harry Porter by J.K.Rowling was first published. Everybody in the world was crazy about it and I was one of them. I imagined and pictured every single line and detail of the scenes, and I dreamed, lived with it. When the first Harry Porter movie came out and watched it, I thought it was pretty good even though it was not even similar to what I was imagining in my head. I think I have shut my imagination down and started to accept a new concept, the real visual of Harry porter right after I watched that first movie. I don't even remember how it looked like when I visualized in my head before the movie showed up.
Back in my childhood, I could not imagine life without TV because I thought TV was one of the easiest way to entertain without any effort. But now I know TV isn't good when it is out of control. If I have my own kid in the future, I will let my kid reads book and play outside instead of watching TV and kill their creativity.