Wednesday, October 10, 2012

Katz - Selectivity of Media by the Powerful

I wanted to post the video from my media share. I chose to discuss selectivity, one of the concepts that Katz refers to in discussing the different media effects methods in his essay "On Conceptualizing Media Effects." Related to the idea of selectivity is the idea that media movers and shakers have the power to select the media we see; this is related to agenda-setting and the content of different mediums.
The video is the trailer for the film This Film is Not Yet Rated. It is a muckraking documentary that investigates the MPAA, the board of top-secret individuals that choose movie ratings (G, PG, PG-13, R, NC-17) for all movies released in America. This documentary can also relate to Adorno's idea of psuedo-individualism. I really do recommend this film, for it really opens our eyes to who controls the media.

This isn't the exact video that I showed in class, but it's close enough! I would love to expand on this discussion... after the midterm. :P

1 comment:

  1. Thanks for posting this, Kay. I just want to emphasize that "selectivity" for Katz is a much more empowering criterion (related to the idea of active audience). Your turn to consider media/producer selectivity is important, but he largely uses it to refer to the consumer (not unlike Jenkins's participatory culture).