There is no secret sex sells. We have observed the feminine and masculine side of advertising and how appealing the body can be to consumers. When advertising the human body it is nothing more than a sexual object to attract consumers eyes. Sexual advertising can be found in nearly any brand that advertises. In Advertising by Stole she wrote how, "Sigmund Freud's view of the human mind as irrational, easily manipulated, and driven by unconscious (mainly sexual) instincts and desires invited advertisers to apply psychological constructs to their commercial strategies" (615). What I find interesting is that sex can be applied to anything and have no relevance to the product at hand. Carl's Jr. came to my mind immediately which led to me thinking of the oligopolistic advertising in the fast food industry. In my mind I group together 4 chains: McDonald's, Burger King, Jack-in-the-Box, and the infamous Carl's Jr. All 4 of these companies make and sell similar products. But what is interesting about the companies at hand is the different advertising schemes they implement to sell their product. Check out these different commercials from the fast food chains above.
It's really interesting to see the different approaches they have to the market and who their target audiences are. Hope you enjoyed.