This video resembles many of the 'women and chocolate (or ice cream) indulgence ads shown in lecture/discussed in Bordo's text.. but with baby carrots. Even though it is acting as a parody, it is still a real advertisement promoting a product in the same way which I think continues to reinforce this overly-sexualized portrayal of women in the media. It also inaccurately depicts women's relationship with food, which is not sexual. "In these type of commercials food is constructed as a sexualized object of desire and eating is legitimated as much more than a purely nutritive thing. Rather food is supposed to supply sensual delight.. as an erotic experience in itself" (Bordo, 109). Other things for discussion:
No comments:
Post a Comment