Wednesday, November 28, 2012

Media Share

1 comment:

  1. Great media share Brian. It is very interesting to me how Coca Cola has used happiness as a brand representation for so long to appeal to everyone. I remember being about 9 years old watching a cola commercial in which a polar bear was drinking a coke and hugging her polar bear cub. It seemed so happy, so hopeful, so utopian. I distinctly remember asking my dad what he thought of the commercial and if polar bears were really that nice. He laughed and said no son "polar bears are dangerous, this is just advertisement." This is still true now, drinking this much coke doesn't make you happy in the way this commercial would have one believe it does. Although it is a great tasting drink in my opinion, I always find it interesting to evaluate the methods used to illicit whatever emotion the media producer is trying to convey. Again great job!